Digital Marketing Manager (EN)
REMOTE
Rebates, market development funds, special pricing agreements. In the U.S. alone, these B2B trading agreements add up to trillions of dollars every year. We call this the deal economy and we’re rethinking how it operates.
Rebate management has long been stuck in the dark ages: a frustrating mess of legacy systems, paper, and spreadsheets.
Our client imagines a world where B2B rebate deals are liberated from the pain of time-consuming, inefficient tools and siloed processes and turned into effective and strategic tools that drive focus and collaboration between trading partners.
So, they built just that, democratizing B2B deals and rebates, with cloud-based software that’s accessible, affordable and usable by every distributor, manufacturer and retailer.
Your responsibilities will include:
In tandem with our agency partner, plan, develop, implement, and continually refine our SEO strategy
In tandem with our agency partner, plan, develop, implement, and continually refine our PPC, paid social, and retargeting efforts
Work with broader marketing team to support initiatives from a digital standpoint. These initiatives can be country specific, company specific, event specific, or more
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Regularly perform thorough keyword research and work with the content team to recommend and prioritize additional web / blog pieces
Identify trends and insights, and create strategies to test, optimize, and drive performance based on them
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Regularly test and measure conversion points, optimizing for user flow
Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate
Essential knowledge, skills and abilities:
Demonstrate deep experience leading and managing SEO, PPC, and paid social campaigns
Expertise in creating and optimizing Google and LinkedIn Ads campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Strong analytical skills and data-driven thinking
Clear communication to help define and prioritize initiatives in conjunction with other areas of the marketing department
Ability to thrive in a fast-paced, high-growth environment with changing priorities
Solid knowledge of website analytics tools
Working knowledge of HTML and CSS
Desire to continually learn and stay up-to-date with the latest trends and best practices in digital marketing and measurement
Preferred knowledge, skills and abilities:
Working knowledge of ad serving tools
Project management tools, e.g. Asana
Adobe creative suite