Account Based Marketing Manager (FS)
Our client, a growing startup in the B2B cybersecurity space, is seeking an Account Based Marketing Manager to join their growing team:
Responsibilities
Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts
Deliver account research and analysis to drive ABM strategies
Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
Partner with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions
Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
Document processes and best practices in our handbook for marketing and sales teams to reference
Requirements
2+ years of experience in account based marketing or similar field, with the desire to learn more about account based marketing
Highly organized and efficient with the ability to develop and execute against an evolving plan
Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
Team player that is able to work both collaboratively and autonomously
Strong project management, time management, prioritization, and organizational skills
Experience managing and prioritizing multiple projects simultaneously
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Experience with ABM tools (6Sense preferred)
Proactive self-starter, demonstrating high initiative and critical thinking
Proven ability to think strategically, but with exceptional attention to detail in execution