The Three Different Types of GTM Engineer
Ever heard of a GTM Engineer? We have.
Whether you’ve seen the position all across your LinkedIn feed or not, the role of the GTM Engineer is quickly becoming one of the most in-demand positions across SaaS and high-growth tech companies.
As GTM teams get more sophisticated (juggling data warehouses, AI tools, MarTech, and Clay) there’s a growing need for technical talent that can bridge the gap between engineering, sales, and marketing.
At Sloane Staffing, we’re constantly recruiting this position and we’ve noticed a clear trend: companies are hiring GTM Engineers in three distinct flavors.
1. The True Software Engineer
This is the deeply technical version of a GTM Engineer: someone who could sit comfortably on a product or data engineering team, but has chosen to focus on revenue systems.
Key traits:
Strong in Python, APIs, and ETL data warehousing
Experienced with Customer Data Platforms (CDPs), Data Warehouse (Snowflake / Databricks) AI engineering, and data pipelines
Often comes from larger companies that already run complex data infrastructures
These GTM Engineers are the ones building out custom integrations, advanced AI-driven workflows, and robust data architectures that allow GTM teams to operate at scale.
2. The Systems Person
This version of a GTM Engineer grows out of Marketing Ops or RevOps. They might not be writing complex code every day, but they know how to make all the pieces of the GTM tech stack talk to each other.
Key traits:
Background in RevOps, Marketing Ops, or Sales Ops
Proficient in Salesforce, MarTech platforms, and Clay
Skilled at configuring tools, automations, and integrations to streamline workflows
They’re the ones connecting Clay to Salesforce, aligning MarTech tools, and ensuring clean handoffs between marketing and sales. Think of them as the architects of operational efficiency.
3. The Marketing or Salesperson-Turned-GTM Engineer
This is the most unique and fastest-emerging profile. These are former sales or marketing professionals who dove deep into the GTM tech stack, especially Clay, because they understand the revenue motion so well.
Key traits:
Deep understanding of ICP, messaging, and lead generation
Hands-on in Clay and similar tools, building automated prospecting and outreach programs
Operate at the intersection of strategy and execution, blending GTM instincts with technical chops
They know how to use tools like Clay not just to connect data, but to actually generate pipeline through scaling outbound motions, automating research, and ensuring prospect engagement is hyper-targeted.
The GTM Engineer Isn’t Going Anywhere
The GTM Engineer isn’t going anywhere. The role is only going to continue to become more and more in demand.
It’s a sign of how revenue teams are evolving: sales, marketing, and RevOps can no longer operate in silos. Whether they’re coders, systems experts, or salespeople-turned-builders, GTM Engineers are the ones stitching together data, tools, and workflows to make growth repeatable.
At Sloane Staffing, we’ve been seeing demand for all three types. If your team is building out GTM infrastructure — or struggling to hire the right talent — we can help you find the engineer who fits your model.
