Hiring a VP of Sales for PeopleOne Health in 11 Days
An Introduction to PeopleOne Health:
PeopleOne Health is a leading provider of advanced primary care services, specializing in employer-sponsored health plans that offer comprehensive healthcare benefits at no cost to members. Their model includes a wide range of services from primary care visits to specialized healthcare offerings like physical therapy and imaging services.
Challenge:
PeopleOne Health needed a VP of Sales to spearhead the sales process, particularly focusing on reaching out to an ICP of organizations with 1,000+ employees and selling their healthcare services. The ideal candidate needed to have significant healthcare, health insurance, or broker experience, specifically in the Florida market.
Geographic location was a critical factor because the role required someone who could be based in Florida and meet clients in person regularly.
Recruiting Process:
Ty Arlint, the Chief Revenue Officer at PeopleOne Health, tasked with building out the sales organization, faced the challenge of finding a candidate who not only met the technical qualifications but also had a strong local presence in Florida.
While he knew of several potential candidates in his network, finding someone located in Florida was crucial due to the geographic scope of the role.
Why Sloane Staffing:
After a previous candidate backed out due to a competitive offer, the CRO turned to Sloane Staffing for their expertise and consistent outreach efforts.
Despite having a wide network, the need for a Florida-based candidate posed a significant challenge. Sloane Staffing stood out for their persistent communication and understanding of the specific requirements for the role.
Solution:
Sloane Staffing quickly mobilized their team, led by Phil Karch, who engaged directly with the CRO to understand the unique needs of the position. They began sourcing candidates immediately, going outbound to local expertise to identify potential matches.
Within 24 hours of receiving feedback on the initial profiles, Sloane Staffing presented several candidates, one of whom perfectly matched the requirements: a seasoned professional with five years of experience in the Florida healthcare market and strong relationships with benefit brokers.
Key Success Factors:
Location-Specific Need: A major challenge was finding someone located in Florida. PeopleOne Health client was clear that they needed a Florida-based VP of Sales who could meet with clients in person without significant travel costs.
Speed of Execution: Despite working with another agency, Sloane Staffing was able to fill the role in under two weeks, a process that included a candidate discovery, interviews, and offer extension.
Quick Feedback Loop: Sloane Staffing recruiter Melissa Mrlik’s quick communication helped expedite the process. Once the client provided a profile they liked, Sloane Staffing was able to present viable candidates within 24 hours, streamlining the selection process.
Results:
Sloane Staffing successfully filled the VP of Sales role at PeopleOne Health in just 11 days from initial discovery to offer extension.
The selected candidate not only met but exceeded expectations, but also brought invaluable industry knowledge and immediate readiness to the role.
The swift turnaround ensured that PeopleOne Health could move forward without delay, securing a highly qualified VP of Sales who was well-positioned to drive revenue growth and expand market presence across Florida.
Client Testimonial:
“Working with Sloane Staffing was a fantastic experience. They moved quickly, communicated effectively, and understood our exact needs. Phil, Melissa, and the Sloane Staffing team made sure we were always in the loop and helped us hire a fantastic candidate in less than two weeks. I highly recommend them to any organization in need of top-tier sales leadership”
