NEW! The 2026 GTM Hiring Benchmarks are here!

Free ebook · 2026 edition

The SDR Hiring Guide

The SDR seat has changed: fewer reps, more pipeline per rep, and a quota measured in meetings held rather than activity logged. Most hiring loops haven’t caught up. This guide covers the three versions of the seat, what to screen for when there’s no sales track record, interview banks and work samples, a copy-paste job description, and 2026 pay, ramp and attrition benchmarks.

The SDR Hiring Guide cover

What you’ll walk away with

  • Why inbound SDRs, outbound BDRs and founding SDRs are three different hires
  • The five traits that predict pipeline when a candidate has no sales track record
  • Interview question banks by seat, plus two work samples that show coachability
  • A copy-paste SDR/BDR job description with the pay and promotion path built in
  • 2026 OTE, ramp, quota and attrition benchmarks — and what an empty seat costs
  • An 18–24 month SDR-to-AE promotion path, and why promoting early fails

Inside the guide

  • The State of SDR Hiring in 2026
  • The Three SDR Hires
  • What to Look For
  • Ramp, Quota & Attrition Benchmarks
  • Interview Questions & Work Samples
  • Job-Description Template
  • 2026 Compensation & the Promotion Path
  • Reference Checks for Early-Career Hires

Hiring an SDR or BDR?

Tell us whether the seat is inbound, outbound or your first SDR, and we’ll build a shortlist of reps screened on writing and coachability, in days rather than weeks.

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