Our client is a fast-growing (and ridiculously hard-working) Hotlanta-based company, recognized in 2016 and 2017 for their bad-assness as one of the Atlanta’s Top 100 Fastest Growing Companies, Inc 5000 Fastest Growing Companies, and Atlanta’s Best Places to Work. They focus on providing the absolute best digital marketing and video production services on the market today. And their clients accept nothing less, and they wouldn’t give it to them anyway.
If you’re looking for something boring and easy, toss on a tie and go corporate because you’re not for them. Caffeine-addled nights and weekends happen. Embrace it. Nobody ever did anything epic in a safe little cubicle anyway.
Their team pulls together and gets the job done. No questions asked. The camaraderie flows like the waters of the Mississippi, only cleaner. They take what they do and how they do it very seriously. They work hard and play even harder.
If this sounds like you, too, then it’s time to take things to the next level.
Position Details and Requirements
Do you stay up at night thinking about Facebook’s marketing algorithm? Have you ever wondered why so many videos of cats show up on your newsfeed? Are you interested in translating consumer data into actionable campaigns to drive results for both our client and their clients on different media platforms? If so, our client is looking for someone like you to fill their open Paid Marketing Specialist position.
This is an opportunity to shape our client’s future. You will be responsible for supporting their overall marketing goals by making them seem irresistible to potential clients through targeted social media campaigns while also managing ongoing campaigns for their many, many clients. It’s a delicate balancing act (sort of like yoga, and if you like yoga, that’s a plus, too!).
Key Responsibilities Include
Meeting desired objectives through PPC (Facebook, Google AdWords, Bing Ads, LinkedIn, Google Analytics) management, syndicated content management and blogger engagement -- get us a lot of likes on Facebook by designing awesome campaigns!
Keywording, optimizing, SEO’ing- You’re gonna learn a thing or two about how to do this the right way (prior experience is a plus)
Manage and optimize Paid Media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy (we want our campaigns to be flawless, just like you)
Setup A/B tests to optimize social campaigns through various opportunities including: day parting, creative assets, ad copy, or audience segmentation (it’s like you’re a scientist, except your super secret formula involves video)
Building client relationships as you walk them through the video marketing process like you’re walking a child to his or her first day of Kindergarten
Balancing multiple clients without sacrificing a single ounce of personalized attention - we wouldn’t be here without our clients, and each one deserves an equal amount of attention and respect
Managing client feedback in an efficient manner and then delivering them the best damn marketing strategies they’ve ever seen
Translate strategic recommendations concerning digital experiences into actionable items (if you notice something isn’t working, we want to know about it)
Generate weekly reports concerning current performance and insightful solutions to potential problems
Send in a short video explaining why you desire this position. Extra bonus points if it’s ridiculously awesome
This position is expected to require minimal travel
A few benefits you’re sure to enjoy:
Unlimited PTO (yes, really!)
401(k) with company match (aka, free money)
If you are the right fit, but not in Atlanta already, don’t worry! We will pay to get you here! (relocation expenses covered!)
Relaxation Room with Zero-Gravity Massage Chair
Strong company culture with amazing rewards (last year we hit a company goal and the entire team went to Disney World)
Key Expectations Include
Proficient in Facebook Business Manager and understanding of Paid Social media - Facebook’s algorithm is your best friend
Basic knowledge of these fun little digital campaign acronyms: KPIs such as CTR, CPC, CPM, and CVR
Experience managing campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
Being driven to learn with a problem-solving approach (You are going to become an expert in 673 new things)
Maintaining the standard of professionalism, efficiency, and consistency - you interact well with clients and never say you’re going to do something you won’t follow through on
Innate curiosity and aptitude (staying abreast of trends and activities in digital marketing) - no idea will go unheard!
Managing and exceeding client expectations on the daily
You have great interpersonal skills with both internal team members and external clients- this is not a popularity contest, but clients and coworkers need to be able to trust you
Ensuring that no detail goes unchecked so that every client’s campaign runs smoothly
Keeping a team-centric attitude; they’re your ride-or-dies
Strong communication (written/verbal), presentation and analytical skills
Can-do attitude and experience working in a deadline-oriented environment
Experience working with paid marketing campaigns a plus
Experience blogging on WordPress or other web platforms a plus
Excel-reporting and advanced excel experience a plus
Please send a resume and a cover letter (or video!) to email@example.com.