Before you read on, I have a question.
Do you love marketing?
I mean truly LOOOVE marketing.
Know these names?
Do you know why you should know these names?
These names are the foundation of direct response marketing and are critical to understand the nuances for creating compelling marketing campaigns that result in action.
We’re looking for a smart, savvy, and hacker-like marketing person to join our team to help create, engineer, and execute on the marketing strategy.
If you’re looking for a place to flex the skills you’ve acquired into a fast growing company and see things move quickly, then this may be the right spot for you.
// OUR CORE VALUES //
1. We Figure It Out.
If you’re not inquisitive, curious, and goal oriented - this isn’t for you. There’s things that will happen that will require you to dig a bit deeper to “figure it out." We don’t expect the customer to figure it out for us, we dive in a make it happen.
2. Insatiable Learning.
There’s a wealth of knowledge in books, articles, videos, courses, training events, and everywhere you look. Google anything and you’ll find the answer. If you can’t “figure it out” yourself, trust me, someone else already has for you and there’s most likely a blog post or book written about it.
You are resourceful to your core.
3. Keep it Real.
Seeing things for “how they truly are” gives us power. In fact, we have be real in order to survive and thrive. When you tell it like it is, you have nothing to hide and can come to a solution faster than dancing around the issues.
4. What’s Next Mindset.
Things are changing and we are always looking to the future to figure out what’s next. How can we improve? What trend is coming/happening and how can we lean in to that? What’s coming next? How can we iterate and improve what’s working now?
Okay, with that out of the way, let’s get into what this role will look like for you…
// THE ROLE //
Here’s the truth…
Our marketing is ad-hoc and off the cuff. We know what we need to do, however, there’s no set system and process in place to truly execute on consistent marketing campaigns.
At a high level, your role will be to engineer winning marketing campaigns using all types of digital marketing.
Here’s a taste of what you’ll be doing…
Monitoring and owning all of our conversion funnels (awareness, acquisition, activation, retention, revenue and referral)
Managing marketing team & ensuring all key results and outcomes are hit
Strategizing, creating and managing promotion & marketing calendar
Furthering development of the marketing and communication plan for the brand
Liaising with external agencies for performance marketing, PR, etc
Managing our online presence, especially on various social media channels
Research & lead cross-functional marketing experiments towards measurable outcomes
Doing things you have no idea how to do (yet), executing & being scrappy when needed
// WHAT YOU'LL NEED //
You gotta bring the skills to pay the bills. Here’s a taste of some of the things we require for you to be successful in this role...
At least 5 years of experience in marketing roles. You’ve done this before and pumped to get started.
Incredible writing skills. You have a knack for crafting interesting copy.
A strategic mindset that allows you to understand industry trends and customer needs.
Relentless creativity and ambition.
Attention to detail, excellent organizational skills, and superior time management skills.
Ability to meet deadlines and self-manage your workload.
Excellent communication skills with high energy and a great attitude.
A great track record of creating, managing, and executing marketing campaigns.
Experience working closely with other functions like Marketing, Sales, and Product.
Excellent communication skills, a great listener.
Tech savvy and have experience implementing software on an account per account basis.
First, you’ll start out as a contractor for a 90 day "is this a fit" period. If it’s not a fit (for you and the company), we’ll let you know fast so we don’t waste your time to keep you from finding the perfect position somewhere else.
If and when we think that it’s a “fit” you’ll become a salaried employee with good ol' benefits.
BENEFIT #1: Annual retreats somewhere in the USA. Paid for by the company.
BENEFIT #2: Medical + dental match program. Need coverage? We got you covered. :)
BENEFIT #3: Travel to cool events, seminars, conferences, and other places to learn more and promote the brand and company. (We’re sponsoring HubSpot’s Inbound in Boston in Sept.)
And last but not least…
BENEFIT #4: You'll have an opportunity to directly and globally impact the way messaging gets done for thousands of businesses. My ultimate goal is to give you so much value from your experience with us, that when you look back you can always lean on being “one of the first hires”. And have it actually bring you clout and credibility throughout your career.