Email Marketing Manager role in Palm Beach Gardens, FL

Reports to: Director of Digital

Department: IT

Objective/Responsibilities:

This position supports new and ongoing projects of the Digital team, primarily related to email

and CRM segmentation.

-Planning & delivering CRM strategies across the company encouraging retention & loyalty.

-Determining & building CRM platform structure & architecture capturing all required data at key

points in the customer life cycle & across the company.

-Customer Journey Mapping analyzing all touch points and maximizing opportunities.

-Monitor & maximize customer LTV strategies and profitability.

-Develop and build out audiences for all digital channels based on customer profiles.

-Drive our digital growth by utilizing CRM data into effective email & digital campaigns.

-Translating CRM data into improvements and initiatives for all digital channels.

-Monitor competitors and identify marketing & data capture opportunities. 

-Compile weekly, monthly and quarterly reports and performance analytics for all digital

campaigns, providing key insights to optimize our reach and target audiences. 

-Set-up and track UTM perimeters in google analytics for all campaigns.

-Set targets and report on KPIs for acquisition, customer retention & re-engagement for email,

TV, print, and social as related to digital campaigns.

-Manage e-mail marketing; working with creative, brand and digital teams to create, build and

schedule monthly targeted email campaigns and work-flows. 

-Coordinate and setup automated CRM programs to improve customer engagement, retention,

conversion and return visits.

-Create and traffic creative briefs for emails and landing pages through creative and brand

teams to meet deadlines.

-Work with Digital and IT teams to drive email/CRM strategy and develop content, frequency

and segmentation, including A/B testing across all digital channels.

-Work with Digital Marketing & Brand teams to generate new leads and growing the email &

customer database.

-Develop strategy to convert prospects/new leads into customers through utilizing customer

demographics as well as behavioral & attitudinal data.      

-Assist with website and social asset requests and projects as needed.

Requirements:

-Bachelor’s Degree in Marketing, IT or related field

-5 years digital marketing experience with focus on CRM, data architecture, email and

content marketing

-ESP & CRM platform experience required, Mail Chimp preferred

-Customer acquisition, retention & re-engagement experience required

-HTML experience

-Google analytics tracking & reporting experience

-Understanding of website content work-flow

-Word Press experience preferred