Email Marketing Manager role in Palm Beach Gardens, FL
Reports to: Director of Digital
This position supports new and ongoing projects of the Digital team, primarily related to email
and CRM segmentation.
-Planning & delivering CRM strategies across the company encouraging retention & loyalty.
-Determining & building CRM platform structure & architecture capturing all required data at key
points in the customer life cycle & across the company.
-Customer Journey Mapping analyzing all touch points and maximizing opportunities.
-Monitor & maximize customer LTV strategies and profitability.
-Develop and build out audiences for all digital channels based on customer profiles.
-Drive our digital growth by utilizing CRM data into effective email & digital campaigns.
-Translating CRM data into improvements and initiatives for all digital channels.
-Monitor competitors and identify marketing & data capture opportunities.
-Compile weekly, monthly and quarterly reports and performance analytics for all digital
campaigns, providing key insights to optimize our reach and target audiences.
-Set-up and track UTM perimeters in google analytics for all campaigns.
-Set targets and report on KPIs for acquisition, customer retention & re-engagement for email,
TV, print, and social as related to digital campaigns.
-Manage e-mail marketing; working with creative, brand and digital teams to create, build and
schedule monthly targeted email campaigns and work-flows.
-Coordinate and setup automated CRM programs to improve customer engagement, retention,
conversion and return visits.
-Create and traffic creative briefs for emails and landing pages through creative and brand
teams to meet deadlines.
-Work with Digital and IT teams to drive email/CRM strategy and develop content, frequency
and segmentation, including A/B testing across all digital channels.
-Work with Digital Marketing & Brand teams to generate new leads and growing the email &
-Develop strategy to convert prospects/new leads into customers through utilizing customer
demographics as well as behavioral & attitudinal data.
-Assist with website and social asset requests and projects as needed.
-Bachelor’s Degree in Marketing, IT or related field
-5 years digital marketing experience with focus on CRM, data architecture, email and
-ESP & CRM platform experience required, Mail Chimp preferred
-Customer acquisition, retention & re-engagement experience required
-Google analytics tracking & reporting experience
-Understanding of website content work-flow
-Word Press experience preferred