Our client is an alternative data intelligence firm based in New York City. Founded in 2011, our client created their initial business model as part of the MIT Media Lab, a research lab at the Massachusetts Institute of Technology, to aggregate anonymized geolocation data from mobile phones to support financial investing. By converting real-time mobile phone location data into actionable information, the company aims to significantly improve transparency into businesses, markets, and economies worldwide.
Work alongside a distinguished team of entrepreneurs and PhD data scientists who are passionate about their work and encourage an open and collaborative sharing of ideas
Company-sponsored lunch every Thursday
Regular company outings (happy hours, hikes)
Compensation includes Competitive Salary + Benefits + Equity
Our client is seeking a proven Product Marketing Director to contribute to the our client's growth strategy with a focus on prospect and client activation across the product set.
The successful candidate will quickly attain expert-level knowledge of mobile phone location data, our platform/technology, products, clients, and other sources of “alternative” data, in order to build and execute brand email campaigns, partnership marketing, event marketing, and prospect and client activation.
You’ll work closely with Our client's product, sales, and research teams to recognize external trends and develop new strategies to accelerate brand growth.
Oversee the development of a customer marketing strategy such that we build a community of
advocates and evangelists who amplify our story in the market, act as references in our sales process,
and lobby for us within their organizations to expand our footprint.
Work closely with sales team to develop and execute lead-gen and conversion strategies including
multi-channel/ multi-touch campaigns for both new business and client retention.
Lead product positioning, messaging, client acquisition and lead nurturing efforts, and client
Develop a partner marketing program that helps to build out channel revenue.
Make CRM your Life Partner: take on the challenge of automating how we engage.
KPI’s of all marketing channels (email, SEO, display, conferences, referring partners, social, etc) and determining necessary adjustments to optimize overall marketing effectiveness.
The successful candidate will have:
10+ years of experience in omni-channel marketing and elevating client experience with data products or services
Minimum 2 years of Director level experience
A customer-first focus
Experience using email/CRM automation platforms to drive marketing campaigns- Hubspot, Segment, Autopilot, Reply.io
An affinity for a good process – briefs, strategic overviews, cross-functional communication, and reporting are core to your day-to-day
Experience with developing competitive analysis, product segmentation, and customer personas a plus
Structured, strategic thinker with strong track record of proactive attention to detail
Self-starter who thrives in a rapidly changing, dynamic start-up environment. You seek efficiencies and improvements and are excellent at prioritizing.
Been part of a team that has launched something new into the world, and helped build it from the ground up
Undergraduate degree; MBA or other graduate degree highly preferred
Positions are in Manhattan with an immediate start date. Send a resume and a cover letter to firstname.lastname@example.org to apply.