As the Digital Marketing Manager, you will work in the Marketing team to build out our client’s Digital Marketing strategy and initiatives. The Digital Marketing Manager will oversee all Digital channels: Paid Search (Google Adwords, BING), Facebook Advertising, Display, Video Advertising, Retargeting, Retention, Email and SEO. This is an excellent opportunity for a self-starter who enjoys driving visible growth and building scalable Digital strategies from the bottom up. 

Essential Job Functions:

  • Oversee & Hands on with Paid Search, Paid Social, Display, Email and SEO initiatives. You ultimately are driving qualified traffic, leads and orders while focusing on Brand Awareness/Prospecting, Retargeting & Retention.

  • Drive growth across Digital channels, with a clear focus on ROI, and across all platforms: Web, Mobile Web and App.

  • Plan and execute hands-on marketing campaigns and oversee agency/vendor relationships when necessary.

  • Develop, launch, analyze and optimize strategic Digital campaigns from start to finish.

  • Work with the Creative team to define creative requirements and provide feedback to team on best performing creative and overall performance trends.

  • Continually test and iterate to improve Digital performance.

  • Evangelize SEO best practices across the organization and coach/direct team members as necessary.

  • Work closely with Marketing team to determine best practices and make sure initiatives are aligned.

  • Analyze results daily and optimize, and work with BI team and analysts to build out comprehensive reports to illustrate learnings.

  • Report results regularly.

Qualifications:

  • Bachelor’s degree in Marketing, Communications or similar

  • 5+ years Digital Marketing / eCommerce experience

  • 3+ years SEO experience

  • Paid Search (SEM), Mobile, Display, and Paid Social experience preferred

  • Strong leadership and execution skills

  • Excellent Excel skills and analytical ability

  • Deep knowledge of Digital Marketing best practices, tracking platforms and campaign implementation protocols

  • Knowledge of A/B testing best practices

  • Ability to multi-task, and prioritize and communicate multiple projects across the marketing organization

  • Highly collaborative and detail-oriented, with a bent toward project management

  • Data-driven, yet very enthusiastic about trying new things to increase conversion

  • Experience writing creative briefs