As the Digital Marketing Manager, you will work in the Marketing team to build out our client’s Digital Marketing strategy and initiatives. The Digital Marketing Manager will oversee all Digital channels: Paid Search (Google Adwords, BING), Facebook Advertising, Display, Video Advertising, Retargeting, Retention, Email and SEO. This is an excellent opportunity for a self-starter who enjoys driving visible growth and building scalable Digital strategies from the bottom up.
Essential Job Functions:
Oversee & Hands on with Paid Search, Paid Social, Display, Email and SEO initiatives. You ultimately are driving qualified traffic, leads and orders while focusing on Brand Awareness/Prospecting, Retargeting & Retention.
Drive growth across Digital channels, with a clear focus on ROI, and across all platforms: Web, Mobile Web and App.
Plan and execute hands-on marketing campaigns and oversee agency/vendor relationships when necessary.
Develop, launch, analyze and optimize strategic Digital campaigns from start to finish.
Work with the Creative team to define creative requirements and provide feedback to team on best performing creative and overall performance trends.
Continually test and iterate to improve Digital performance.
Evangelize SEO best practices across the organization and coach/direct team members as necessary.
Work closely with Marketing team to determine best practices and make sure initiatives are aligned.
Analyze results daily and optimize, and work with BI team and analysts to build out comprehensive reports to illustrate learnings.
Report results regularly.
Bachelor’s degree in Marketing, Communications or similar
5+ years Digital Marketing / eCommerce experience
3+ years SEO experience
Paid Search (SEM), Mobile, Display, and Paid Social experience preferred
Strong leadership and execution skills
Excellent Excel skills and analytical ability
Deep knowledge of Digital Marketing best practices, tracking platforms and campaign implementation protocols
Knowledge of A/B testing best practices
Ability to multi-task, and prioritize and communicate multiple projects across the marketing organization
Highly collaborative and detail-oriented, with a bent toward project management
Data-driven, yet very enthusiastic about trying new things to increase conversion
Experience writing creative briefs