All companies want it: thousands of followers, tons of likes, comments, post engagement, and re-tweets and shares on their social media sites, with the ultimate goal of their content going viral. Here at Sloane Staffing, a company staffing West Palm Beach, we are often asked how to make this happen. Because we all know, the stronger social media presence equals more business. So, here are our top tips for enhancing and growing your social media channels:
Leverage your blog. Your blog is your number one tool, and crucial to driving traffic to your website. The best advice we can give any business owner is to take a class on SEO, and learn all about the Google “spider.” If you don’t know what we are referring to, then you definitely need to take the class!
Showcase your team members. Literally putting faces behind names adds a touch of personal elements to your website and your blog. Users feel more connected and are more likely to do business with you. We personally love what Warby Parker does here: https://www.warbyparker.com/culture
Stay up to date on current events. Everyday is a holiday in social media world, literally. National dog walking day, national ice cream day - the list goes on. Create content that links both your company and these holidays, and people will engage with them socially.
Share inspiration. One of our favorite things to post is quotes from thought leaders, or daily inspiration. You’ll be surprised - people will tag their friends, and so forth.
General engagement. People love to voice their opinion. Sites like Facebook and Instagram now have new features where you can create a poll and cast a vote. Try that out and see how well people engage with your sites.
For more tips and tricks on how to be one of the top companies on social media, call us today, a company staffing West Palm Beach, at 561.512.8989.