Digital Marketing Employment South Florida

Marketing Data Analyst Role Available In Boca Raton | Company Filling Positions Boca Raton

Sloane Staffing, a company filling positions in Boca Raton, has an opportunity for a Marketing Dana Analyst at a digital marketing agency. Our client, a full-service digital ad agency, has an exciting opportunity available in Boca Raton, FL for a Marketing Data Analyst with 3+ years of experience to work within a leading analytics/reporting team.

Main Responsibilities:

  • Continue to build out the marketing analytics team, prepare and execute the marketing data warehouse strategy, technology stack rollout and the creation (and training) of self-serve data tools & reporting suites for all clients.

  • Transform raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving conversion, growth & revenue.

  • Undertake customer journey and retention analysis to determine promotional campaign effectiveness & product feature usage.

  • Identify & track acquisition CPA and build predictive acquisition, churn & CLTV models.

  • Optimize marketing efforts through targeting segmentation/clustering and attribution modeling.

  • Use visual, logical & creativity to identify, design and build insightful dashboards that enable business owners to stay on top of KPIs and marketing initiatives.

  • Advise on the interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to local marketing teams.

  • Assist with the setup and activation of ETL processes.

Experience & Education Required:

  • 3+ years hands-on experience in data analysis, statistics, and data modeling as well as proficiency in managing large datasets in different formats such as text/csv, Excel, Access, SQL Server, API or related

  • Bachelor’s degree in Data Science, Computer Science, Information Technology, Economics, Information Systems, Statistics, Applied Math or any other related field.

  • Experience with business intelligence, database mining, statistical analysis tools and data visualization platforms (Tableau, PowerBI, R, Google Data Platforms, TapClicks etc.).

  • Via cohort analysis, continuously unearthing insights that will improve funnel conversion, customer retention rates & tenure as well as transaction volume and MRR (clickstream data: from first impression to lapsed customer).

  • Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment.

  • Comfortable with digital marketing platform providers (GA, AdWords, Firebase, DoubleClick, AppsFlyer, Marketo, Facebook, Visual Website Optimizer, Google My Business, Waze, Yelp, CallRail, Marchex, ReachLocal etc.), integrating 3rd party APIs and maintaining the integrity of marketing data through the delivery of validated and accurate reporting.

  • Oversee campaign tagging & tracking implementation as well as ongoing management & maintenance leveraging Google Tag Manager, Google Analytics and other digital marketing platforms.

  • An advanced Excel wizard who is highly numerate, analytical and detail orientated logical thinker.

They offer a competitive salary and benefits package. If you or someone you know might be a good fit for this role, reach out to us today at 561.512.8989.

Why You Should Keep Your LinkedIn Profile Updated | Staffing Agency South Florida

As a staffing agency in South Florida, one of the best tools we use to find candidates a job is LinkedIn. We strongly encourage everyone, even if you’re not looking for a ho at the moment, to keep your LinkedIn profile updated. It has never been more important to build and maintain a stellar LinkedIn profile.  Be sure to update your profile whenever you switch jobs, change roles, get a promotion, etc. This makes it easy for HR recruiters and staffing agencies to easily find you, and quickly scan through your resume so you don’t lose out to the next candidate who has a great profile written up about themselves. LinkedIn is your place to brag about your work accomplishments! Add any tools, languages, skills, or certifications you have to your profile. If you need help, here are some tips and tricks to updating your profile. Also, reach out to people in your network and ask them for recommendations. Your friends online can vouch for your hard work, and can say you have strong skills in one area or another. In addition, it’s important to have a good LinkedIn profile photo. We highly recommend having your picture taken by a professional, trust us - this makes all the difference. Seeing you in a suit in front of a good background is much more appealing than a selfie you took on your iPhone. When uploading the your photo ensure you name it yourname.jpg - this will ensure it returns on the first page of Google and also in Google image searches when your name is entered. If you want to update your LinkedIn photo but don’t want to alarm your boss, turn your settings on LinkedIn Recruiter to show HR recruiters and staffing agencies that you are looking for a new role. If you have any questions, feel free to reach out to us today at 561.512.8989.

Digital Marketing Manager Needed In West Palm Beach | Digital Marketing Employment South Florida

Our client in the sports industry is looking to hire a Digital Marketing Manager for their West Palm Beach office.

As the Digital Marketing Manager, you will work in the Marketing team to build out our client’s Digital Marketing strategy and initiatives. The Digital Marketing Manager will oversee all Digital channels: Paid Search (Google Adwords, BING), Facebook Advertising, Display, Video Advertising, Retargeting, Retention, Email and SEO. This is an excellent opportunity for a self-starter who enjoys driving visible growth and building scalable Digital strategies from the bottom up. 

Essential Job Functions:

  • Oversee & Hands on with Paid Search, Paid Social, Display, Email and SEO initiatives. You ultimately are driving qualified traffic, leads and orders while focusing on Brand Awareness/Prospecting, Retargeting & Retention.

  • Drive growth across Digital channels, with a clear focus on ROI, and across all platforms: Web, Mobile Web and App.

  • Plan and execute hands-on marketing campaigns and oversee agency/vendor relationships when necessary.

  • Develop, launch, analyze and optimize strategic Digital campaigns from start to finish.

  • Work with the Creative team to define creative requirements and provide feedback to team on best performing creative and overall performance trends.

  • Continually test and iterate to improve Digital performance.

  • Evangelize SEO best practices across the organization and coach/direct team members as necessary.

  • Work closely with Marketing team to determine best practices and make sure initiatives are aligned.

  • Analyze results daily and optimize, and work with BI team and analysts to build out comprehensive reports to illustrate learnings.

  • Report results regularly.

Qualifications:

  • Bachelor’s degree in Marketing, Communications or similar

  • 5+ years Digital Marketing / eCommerce experience

  • 3+ years SEO experience

  • Paid Search (SEM), Mobile, Display, and Paid Social experience preferred

  • Strong leadership and execution skills

  • Excellent Excel skills and analytical ability

  • Deep knowledge of Digital Marketing best practices, tracking platforms and campaign implementation protocols

  • Knowledge of A/B testing best practices

  • Ability to multi-task, and prioritize and communicate multiple projects across the marketing organization

  • Highly collaborative and detail-oriented, with a bent toward project management

  • Data-driven, yet very enthusiastic about trying new things to increase conversion

  • Experience writing creative briefs

If you or someone you know might be a good fit, reach out to Sloane Staffing today at 561.512.8989.

Why You Should Never No-Show To An Interview | Can't Find Good Employees West Palm Beach

At Sloane Staffing, we’ve been working hard for one of our clients who can’ t find good employees in West Palm Beach. Unfortunately this morning, we had the worst possible situation happen for our client - the candidate they were supposed to interview was a “no-show.” In case you can’t figure it out by the name, a “no-show” is a person who has made a reservation, booking, or appointment but neither keeps nor cancels it. So, we thought it would be important to explain why you should NEVER no-show to an interview.

Besides the obvious reason of it being rude - every person in the company you were scheduled to meet with and interview with, has cleared their calendars for a block of time. They are just sitting there, waiting for you. By not showing up, or even calling to say you are not coming, reflects extremely poorly on the recruiter or HR person you worked with to get you that interview. It is completely out of the recruiters control whether you show up or not.

Another reason why you should never no-show, is that your name and reputation will be tarnished. And not just at the company you didn’t show up to. Recruiters will make notes not to send you to anymore interviews, and in small towns like West Palm Beach or Boca Raton, you will have trouble landing a job. In small towns, word travels fast, and even if you are a very strong candidate, no-showing starts you off on the completely wrong foot and with a bad first impression.

We can’t stress this enough here at Sloane Staffing, always, always show up to your interview or call and let them know you are running late or won’t be coming. For more tips and tricks on how to prepare for an interview, check out Live Career.

Healthy Habits For Remote Work | Help Employing South Florida

Here at Sloane Staffing, we are working tirelessly to help employ South Florida. One of the most common questions we are asked by candidates who are looking for a new job is, “does the company offer remote opportunities?” Working remote, and more flexible hours, sometimes referred to as “flex time”, is becoming increasingly popular, especially with millennials. We all know working from home has it’s perks. Working from your couch, or your bed, can be extremely comfortable, but people often find themselves stuck in a rut when at home all day. Here are some of our tips to help combat that.

  1. Get dressed. We know this sounds so simple, but make it a point to get out of your pajamas - especially if you have Skype or video calls!

  2. Set up a routine. Just like you would in an office. This will keep you on track and help you focus throughout the day.

  3. Make it a point to leave the house. Getting out in the public, and for some fresh air, will boost your overall mood. Take a fitness class at lunch or walk your dog.

  4. Listen to music. Build playlists, and search for new music to keep your brain guessing.

  5. Focus on productivity. Remember, your boss is not paying you to clean your room, or fix that old birdhouse you’ve been meaning to get to.

  6. Stay off of the TV. It’s east to get sucked into an entire day of Netflix. Don’t even turn the TV on for the weather or the news - it starts with this and ends with you binge watching eight seasons of Friends.

If you think you’ve become a little too settled in your work from home position, let us know! We want to hear from you - what do you do to avoid getting stuck in the rut?

Sloane Staffing & Digital Resource: A Match Made In Business Heaven | Digital Marketing Employment South Florida

How A Recruiting Firm And A Digital Marketing Agency Are Taking Downtown West Palm Beach By Storm

Just over two years ago, a partnership was formed between the owners of Sloane Staffing, a white glove recruitment service, and Digital Resource, a full service digital marketing agency in downtown West Palm Beach, FL. Lacking an in-house recruiter, Digital Resource had an immense need for assistance with their hiring process. At the rapid rate this startup was growing, the company just couldn’t handle recruiting by themselves anymore. They needed an external agency’s help to staff up, or they would lose clients and ultimately, revenue. 

That’s when Sloane Staffing stepped in, helping them with their digital marketing employment in South Florida. Hitting the ground running, Digital Resource would provide them with a job description, and Sloane Staffing would follow up with potential candidate resumes within only two hours. Even more impressive, applicants were getting schedule for interviews at Digital Resource within 48 hours, and then receiving job offers within one weeks time! In 2018 alone, Sloane Staffing placed over 20 candidates at Digital Resource, helping them make it onto the distinguished Inc 500 list as the #262 fastest-growing company in America. Ranking on this list only solidifies yet another year of rapid expansion for the West Palm Beach-based internet marketing agency.

Digital Resource continues to grow with the help of their recruiting agency, Stone Staffing. Growing so big that they are moving into a new, 110 person office in 2019. They predict they will need 40 new hires this year, and to ensure they are getting people to their door fast enough, Sloane Staffing even found them their own dedicated in-house HR recruiter.

For more on this, check out what the owner of Digital Resource, Shay Berman, has to say about his experience working with Sloane Staffing here. If you need help with your digital marketing employment in South Florida, call us today at 561.512.899.