Of all the companies now hiring in Delray Beach, ESPECIALLY in our niche industry of digital marketing, we hear the same question over and over again: “How do I appeal to millennials?” It’s not all emojis and avocado toast with millennials. The truth is actually much more straightforward than that- they prefer simplicity. If your website isn’t copy heavy, is mobile-friendly and easy to navigate, and provides an easy way for people to apply for jobs, you’re off to a great start!
Quite possibly the most important piece of this (and this should not come as a shock to anyone) is the mobile portion. Millennials eat, sleep, and breathe content and the internet. Biz Journal estimates that 25 percent of Millennials spend an average of five hours a day using their phone, while a quarter of Millennials check their phones more than 100 times a day. Make it easy for millennials to access your website from their mobile devices. Check out our “Candidates” page as a good example. This page is clean and simple, with not too much copy. It’s been made extremely easy for someone to apply right from their phone.
Speaking of copy, this is definitely something to be mindful of on your website. Millennials will scroll over any page that is too copy heavy. It has been estimated that 55% of visitors will read your page for 15 seconds OR LESS. Make sure you are saying exactly what you want to say at the top, and getting straight to the point.
For more helpful tips and trips on how to appeal to millennials, reach out to Sloane Staffing (now hiring Delray Beach) today at 561.512.8989