Digital Marketing Manager Needed In West Palm Beach | Digital Marketing Employment South Florida

Our client in the sports industry is looking to hire a Digital Marketing Manager for their West Palm Beach office.

As the Digital Marketing Manager, you will work in the Marketing team to build out our client’s Digital Marketing strategy and initiatives. The Digital Marketing Manager will oversee all Digital channels: Paid Search (Google Adwords, BING), Facebook Advertising, Display, Video Advertising, Retargeting, Retention, Email and SEO. This is an excellent opportunity for a self-starter who enjoys driving visible growth and building scalable Digital strategies from the bottom up. 

Essential Job Functions:

  • Oversee & Hands on with Paid Search, Paid Social, Display, Email and SEO initiatives. You ultimately are driving qualified traffic, leads and orders while focusing on Brand Awareness/Prospecting, Retargeting & Retention.

  • Drive growth across Digital channels, with a clear focus on ROI, and across all platforms: Web, Mobile Web and App.

  • Plan and execute hands-on marketing campaigns and oversee agency/vendor relationships when necessary.

  • Develop, launch, analyze and optimize strategic Digital campaigns from start to finish.

  • Work with the Creative team to define creative requirements and provide feedback to team on best performing creative and overall performance trends.

  • Continually test and iterate to improve Digital performance.

  • Evangelize SEO best practices across the organization and coach/direct team members as necessary.

  • Work closely with Marketing team to determine best practices and make sure initiatives are aligned.

  • Analyze results daily and optimize, and work with BI team and analysts to build out comprehensive reports to illustrate learnings.

  • Report results regularly.

Qualifications:

  • Bachelor’s degree in Marketing, Communications or similar

  • 5+ years Digital Marketing / eCommerce experience

  • 3+ years SEO experience

  • Paid Search (SEM), Mobile, Display, and Paid Social experience preferred

  • Strong leadership and execution skills

  • Excellent Excel skills and analytical ability

  • Deep knowledge of Digital Marketing best practices, tracking platforms and campaign implementation protocols

  • Knowledge of A/B testing best practices

  • Ability to multi-task, and prioritize and communicate multiple projects across the marketing organization

  • Highly collaborative and detail-oriented, with a bent toward project management

  • Data-driven, yet very enthusiastic about trying new things to increase conversion

  • Experience writing creative briefs

If you or someone you know might be a good fit, reach out to Sloane Staffing today at 561.512.8989.