Sloane Staffing, a digital marketing job website, now has an Email Marketing Manager position available In Palm Beach Gardens, FL! This full-time position is in-house (not remote) at a very well known company. This person will report to the Director of Digital and will be in the IT department. This position supports new and ongoing projects of the Digital team, primarily related to email and CRM segmentation.
-Planning & delivering CRM strategies across the company encouraging retention & loyalty.
-Determining & building CRM platform structure & architecture capturing all required data at key
points in the customer life cycle & across the company.
-Customer Journey Mapping analyzing all touch points and maximizing opportunities.
-Monitor & maximize customer LTV strategies and profitability.
-Develop and build out audiences for all digital channels based on customer profiles.
-Drive our digital growth by utilizing CRM data into effective email & digital campaigns.
-Translating CRM data into improvements and initiatives for all digital channels.
-Monitor competitors and identify marketing & data capture opportunities.
-Compile weekly, monthly and quarterly reports and performance analytics for all digital
campaigns, providing key insights to optimize our reach and target audiences.
-Set-up and track UTM perimeters in google analytics for all campaigns.
-Set targets and report on KPIs for acquisition, customer retention & re-engagement for email,
TV, print, and social as related to digital campaigns.
-Manage e-mail marketing; working with creative, brand and digital teams to create, build and
schedule monthly targeted email campaigns and work-flows.
-Coordinate and setup automated CRM programs to improve customer engagement, retention,
conversion and return visits.
-Create and traffic creative briefs for emails and landing pages through creative and brand
teams to meet deadlines.
-Work with Digital and IT teams to drive email/CRM strategy and develop content, frequency
and segmentation, including A/B testing across all digital channels.
-Work with Digital Marketing & Brand teams to generate new leads and growing the email &
-Develop strategy to convert prospects/new leads into customers through utilizing customer
demographics as well as behavioral & attitudinal data.
-Assist with website and social asset requests and projects as needed.
-Bachelor’s Degree in Marketing, IT or related field
-5 years digital marketing experience with focus on CRM, data architecture, email and
-ESP & CRM platform experience required, Mail Chimp preferred
-Customer acquisition, retention & re-engagement experience required
-Google analytics tracking & reporting experience
-Understanding of website content work-flow
-Word Press experience preferred
To view this full job description and others on this digital marketing job website, click here. To apply, send your resume to email@example.com.